Swim in a #PinkOcean of Rosé. Because Valentine's Day.
BJ goes on to share with us that they "definitely always innovate; it's in their core." Yet whilst to the masses, it may seem like being a revolutionary innovator makes life super straight forward, being SO innovative can, at times be a blessing and a curse. He goes on to share "we always do things differently and they are usually a few years ahead of their time, which makes it difficult to market and find early adopters." But don't let this scare you off from showcasing all of your new-age ideas, because as he then tells us "we always hear people tell us, “man I wish thought of this.” That is the fun part." And THAT, my friends, is the beauty of a brilliant mind. But don't think that this company is the first super new-age idea that they have had. They also combined the trending & nutritional value of coconut water and coffee. We are told, "think coconut water. Think coffee. And VOILA, Coco Cafe in Venice Beach was born."
The next thing that we are all super curious to know, is what's this #PinkOcean hype all about? "The pink ocean is anywhere you want to be anytime. It's a coast of endless desire and your ship is set to sail once you pop the top of a Rosé Spritz." The way that the description of the #PinkOcean phenomenon flowed to me felt like a whimsical journey to freedom channeling major #Wanderlust vibes. People, magic really does exist and it's all thanks to a can of your favorite bubbly.
Now as we speak of your rosé that embraces everything that the millennial generation literally obsesses over, as millennials we are often accused of being responsible for the demise of just about every age-old industry. Yet, in a twist of fate thanks to our parched palates constantly craving the lux life, we (as a generation) did manage to turn what could have been a simple summer trend, into a $45 MIL booming business, thanks to our habit of stocking our fridges with rosé, as if it's water.
And the folks at Rosé Bubbles acknowledge the necessity of giving their product "millennial appeal". BJ goes on to say "millennials are the culture. Everything is driven off what millennials desire. We like the fact that data we have seen showed cans and rosé at very high velocities. We decided to make our twist particularly emulating what we see in the millennials hands; cans of low ABV beverages. No one can deny that millennials, along with my girlfriend, would choose to swim in a pink ocean of rosé if allowed. In reality you have to cater to the needs of the culture and we are in the midst of millennials building their vision for our nation. Never thought we would get old and to look at the younger generation thriving, it’s awesome! They are doing laps around what we were able to envision in some respects."
It's literally like the brand took every single aspect of our generation into consideration when they made this pink can of magic; the color (Millennial Pink), the on-the-go style, and super hashtag worthy slogans! As we said earlier, "It's The Rosé Spritz Revolution!"
While we are on the topic of all things millennial and all things trending, I couldn't help myself but to ask BJ his thoughts on Rosé (in general) being coined the "Gatorade Of The Hamptons" and if the team was already in the industry for "The Great Hamptons Rosé Shortage Of 2014"!! He went on to share that "the Hampton’s are a total east coast flow. My aunt lives out there and summers are like no other. It’s a different energy out there than what we are used to seeing in the West, but I see those vibes out here now too and it’s a testament to the influencers who have created the industry. The Fat Jewish is the leader in many regards to canned wine. His team did a tremendous job with their "Hampton’s Is Out Of Rosé" campaign. They are smart distributor minded organization as well. We like the fact that we are a little different whilst we target a Rosé drinker we can bring in many folks who may not really drink Rosé on the regular. We definitely think the Hampton’s needs to hydrate and if Rosé is what will allow them to execute at a high level more power to it!"
As we come to the close of what has to be one of the most exciting interviews/blog posts that I've ever done, we have to touch on a really important topic, #Sustainability. In the age of sustainability, we LOVE the whole sustainable straw movement which companies like Loliware, have taken to the next level creating an EDIBLE straw. With a slogan of "Designed To Disappear", these straws combine seaweed elements with multiple other properties that make a straw that you can EAT! As far as Drink Rosé is concerned, they "often partner with new age straw companies for events and have for many years. And coming from generations of "hustlers as well", we often work with our family who "sells plant based cups, so seeing all of these sustainable trends in beverage is amazing. Things like seeing an edible straw, out of France, that is made with a mint. Now, THAT is a killer idea."
And not only shall we get jiggy with the Rosé but also people GET SOCIAL with them on Instagram and Facebook! And last but not least, head over to Drink Rosé Bubbles and order a few packs of their legendary liquid using the code "BUBBLES" to get free shipping! And to indulge in these succulent cupcakes, head over to Lyma Sweets on Instagram and place your order.
Thank you SO much for your time BJ and also thank you for creating a product that not only has increased my Rosé obsession but also makes me feel like my juice cleanse to prep for Summer 2K19 is actually going to be infused with the Rosé Spritz Revolution. #PinkOcean here I come! Oh, and for all you lovebirds out there, Happy Valentine's Day 2019!
Until next time darlings,
Champagne 'N' Cocaine. Xo